News
Advertising campaign autumn|winter 2011|12
Advertising/marketing
The experience of our corporate group shows that continuity in advertising is key to sustainable success. Since starting the consumer campaign in 2010 we have seen a strong increase in business contacts with new customers. So we will continue this campaign into 2011 – with adverts in large UK magazines in order to support retail sales.
Our customers were very positive about the CAPRICE’s improved brand concept and new brand look – the advertised models are the best-sellers in the sale. Planning and implementing other CAPRICE area concepts, involved advertising activities, intensive training and presentation in the head office in Pirmasens or locally in shoe retailers represent important tasks for this year.
We are starting the new season with a very high-quality 40-page LOOKBOOK. This lookbook shows the CAPRICE Autumn/Winter 2011/12 Collection in text and images. Fascinating shoe fashion meets unique wellness added value. This lookbook shows the top quality of each CAPRICE shoe thanks to the finest leather materials and German shoemaking expertise.
Summary
“fashion meets wellness”. CAPRICE has faced this challenge over many years of development and research work. Fashionable shoe design combined with international manufacturing patents are characteristics of the ongoing positive development of CAPRICE, which has developed within a few years into a company that is expanding across Europe. With a clear philosophy, a high-quality brand look and ever more innovative ideas, CAPRICE is managing to differentiate itself from the strong competition.